by torrenceboone | Jun 14, 2018 | Blog |
As online businesses rapidly expand at the rate we observe today, it has become clear that products are evolving into tendencies of being exceedingly differentiated. What this means for companies is that they now see an abundance of other companies selling what...
by torrenceboone | May 2, 2018 | Blog |
Having a set of standards for viewability does more than protect agencies from paying for unseen impressions. Not sticking to a uniform viewability code can cause marketers to reach inaccurate conclusions about ad effectiveness, which can derail advertising campaigns...
by torrenceboone | Mar 20, 2018 | Blog |
Technology, it’s often said, is making the world smaller. The digital dam-burst of recent years means any knowledge is merely a click or voice-command away, and at the same time, social media has built bridges that make new connections across both countries and...
by torrenceboone | Dec 17, 2017 | Blog |
American colleges and universities are consistently ranked among the best in the world, but not all students in the US have access to the top-notch educations and opportunities they offer. For example, in 2015, African-American and Hispanic students accounted for just...
by torrenceboone | Nov 25, 2017 | Blog |
The world moves quickly, and for those who don’t have infinite amounts of time to keep track of the groundbreaking innovations and advances unfolding across the globe, it can be hard to stay in the loop. Even with these difficulties, it’s essential to remain informed...
