by torrenceboone | Jan 7, 2019 | Blog |
In the universe of the Internet, YouTube isn’t just its own planet, but its own solar system. Users around the globe rack up more than a billion hours of watchtime every day, and there’s as many unique niches for them to explore as there are stars in the sky. Some of...
by torrenceboone | Nov 12, 2018 | Blog |
As technology has evolved, so too have the shopping habits of the modern customer. With an endless slew of reviews, images and video demonstrations constantly on hand, many of today’s consumers no longer casually graze on a diet of store window offerings and impulse...
by torrenceboone | Oct 15, 2018 | Blog |
As marketing campaigns become increasingly omnipresent and draw ever-larger audiences, marketers have to combat oversaturated channels by ensuring their strategies and products stand apart from the competition. Many companies are adopting more inclusive and diverse...
by torrenceboone | Sep 10, 2018 | Blog |
With more information made available to consumers via the internet and other marketing channels, consumers have become more research-focused when deciding which product or service to pursue. This approach is also seen in the academic sphere; when it comes to higher...
by torrenceboone | Aug 15, 2018 | Blog |
With markets becoming more saturated, business often find themselves in competition with other companies as they vie for customer attention. Stiff competition indicates that businesses must tap into their customer experience strategies to truly stand out and continue...
