by torrenceboone | Jan 7, 2019 | Blog | 0 Comments
In the universe of the Internet, YouTube isn’t just its own planet, but its own solar system. Users around the globe rack up more than a billion hours of watchtime every day, and there’s as many unique niches for them to explore as there are stars in the sky. Some of...
by torrenceboone | Nov 12, 2018 | Blog | 0 Comments
As technology has evolved, so too have the shopping habits of the modern customer. With an endless slew of reviews, images and video demonstrations constantly on hand, many of today’s consumers no longer casually graze on a diet of store window offerings and impulse...
by torrenceboone | Oct 15, 2018 | Blog | 0 Comments
As marketing campaigns become increasingly omnipresent and draw ever-larger audiences, marketers have to combat oversaturated channels by ensuring their strategies and products stand apart from the competition. Many companies are adopting more inclusive and diverse...
by torrenceboone | Sep 10, 2018 | Blog | 0 Comments
With more information made available to consumers via the internet and other marketing channels, consumers have become more research-focused when deciding which product or service to pursue. This approach is also seen in the academic sphere; when it comes to higher...
by torrenceboone | Aug 15, 2018 | Blog | 0 Comments
With markets becoming more saturated, business often find themselves in competition with other companies as they vie for customer attention. Stiff competition indicates that businesses must tap into their customer experience strategies to truly stand out and continue...
by torrenceboone | Aug 7, 2018 | Blog | 0 Comments
When it comes to driving business growth, consumer behavior proves among the most crucial elements to consider. As technological advancements provide consumers with easier access to brands and services, companies have to become more proactive in providing better...
by torrenceboone | Jul 12, 2018 | Blog | 0 Comments
Social media has democratized video creation like never before. Expertise is no longer necessary to make great, marketable content. And the internet’s most popular videos feature more than just entertainment. Over 70 percent of viewers ages 18-34 watch videos to pick...
by torrenceboone | Jun 14, 2018 | Blog | 0 Comments
As online businesses rapidly expand at the rate we observe today, it has become clear that products are evolving into tendencies of being exceedingly differentiated. What this means for companies is that they now see an abundance of other companies selling what...
by torrenceboone | May 2, 2018 | Blog | 0 Comments
Having a set of standards for viewability does more than protect agencies from paying for unseen impressions. Not sticking to a uniform viewability code can cause marketers to reach inaccurate conclusions about ad effectiveness, which can derail advertising campaigns...
by torrenceboone | Mar 20, 2018 | Blog | 0 Comments
Technology, it’s often said, is making the world smaller. The digital dam-burst of recent years means any knowledge is merely a click or voice-command away, and at the same time, social media has built bridges that make new connections across both countries and...
