Blog
Google Announces Launch of New Learning Center
Recently, Google announced the launch of a new learning center located in New York City. The program is called, “Grow with Google,” and it provides workshops on resume building, digital skills training, online marketing, and more for small businesses, teachers, and...
Coming In for a Smooth Landing Page: How Travel Marketers Can Make the Most of Mobile
Travel is an exhilarating experience. It’s fun, exciting—it’s an adventure! It’s also an absolute bear to plan and organize, even for short domestic trips. Booking or planning travel can be so challenging that high-value travelers prioritize a smooth, user-friendly...
Looking at 2018’s Key YouTube Viewing Habits Under the Microscope
In the universe of the Internet, YouTube isn’t just its own planet, but its own solar system. Users around the globe rack up more than a billion hours of watchtime every day, and there’s as many unique niches for them to explore as there are stars in the sky. Some of...
A Winning Playbook for Automated Marketing
As technology has evolved, so too have the shopping habits of the modern customer. With an endless slew of reviews, images and video demonstrations constantly on hand, many of today’s consumers no longer casually graze on a diet of store window offerings and impulse...
How Marketers Can Strike a Chord on Diversity without Sounding Tone-Deaf
As marketing campaigns become increasingly omnipresent and draw ever-larger audiences, marketers have to combat oversaturated channels by ensuring their strategies and products stand apart from the competition. Many companies are adopting more inclusive and diverse...
How Videos in Education Marketing Campaigns Are Taking Students Back to School
With more information made available to consumers via the internet and other marketing channels, consumers have become more research-focused when deciding which product or service to pursue. This approach is also seen in the academic sphere; when it comes to higher...
Common Pitfalls that Can Ruin Your Customers’ Experience
With markets becoming more saturated, business often find themselves in competition with other companies as they vie for customer attention. Stiff competition indicates that businesses must tap into their customer experience strategies to truly stand out and continue...
Looking to Woo Consumers? Give the People What They Want: Effective Assistance
When it comes to driving business growth, consumer behavior proves among the most crucial elements to consider. As technological advancements provide consumers with easier access to brands and services, companies have to become more proactive in providing better...
Why YouTube is a Brand’s Backstage Pass for Marketing Success
Social media has democratized video creation like never before. Expertise is no longer necessary to make great, marketable content. And the internet’s most popular videos feature more than just entertainment. Over 70 percent of viewers ages 18-34 watch videos to pick...
The Secret Life of Searches: How Consumers Are Using Search to Find Perfect Products
As online businesses rapidly expand at the rate we observe today, it has become clear that products are evolving into tendencies of being exceedingly differentiated. What this means for companies is that they now see an abundance of other companies selling what...