by torrenceboone | Aug 15, 2018 | Blog | 0 Comments
With markets becoming more saturated, business often find themselves in competition with other companies as they vie for customer attention. Stiff competition indicates that businesses must tap into their customer experience strategies to truly stand out and continue...
by torrenceboone | Aug 7, 2018 | Blog | 0 Comments
When it comes to driving business growth, consumer behavior proves among the most crucial elements to consider. As technological advancements provide consumers with easier access to brands and services, companies have to become more proactive in providing better...
by torrenceboone | Jul 12, 2018 | Blog | 0 Comments
Social media has democratized video creation like never before. Expertise is no longer necessary to make great, marketable content. And the internet’s most popular videos feature more than just entertainment. Over 70 percent of viewers ages 18-34 watch videos to pick...
by torrenceboone | Jun 14, 2018 | Blog | 0 Comments
As online businesses rapidly expand at the rate we observe today, it has become clear that products are evolving into tendencies of being exceedingly differentiated. What this means for companies is that they now see an abundance of other companies selling what...
by torrenceboone | May 2, 2018 | Blog | 0 Comments
Having a set of standards for viewability does more than protect agencies from paying for unseen impressions. Not sticking to a uniform viewability code can cause marketers to reach inaccurate conclusions about ad effectiveness, which can derail advertising campaigns...
by torrenceboone | Mar 20, 2018 | Blog | 0 Comments
Technology, it’s often said, is making the world smaller. The digital dam-burst of recent years means any knowledge is merely a click or voice-command away, and at the same time, social media has built bridges that make new connections across both countries and...
by torrenceboone | Dec 17, 2017 | Blog | 0 Comments
American colleges and universities are consistently ranked among the best in the world, but not all students in the US have access to the top-notch educations and opportunities they offer. For example, in 2015, African-American and Hispanic students accounted for just...
by torrenceboone | Nov 25, 2017 | Blog | 0 Comments
The world moves quickly, and for those who don’t have infinite amounts of time to keep track of the groundbreaking innovations and advances unfolding across the globe, it can be hard to stay in the loop. Even with these difficulties, it’s essential to remain informed...
by torrenceboone | Nov 9, 2017 | Blog | 0 Comments
As I’ve noted before, a huge amount of life is hard work and taking advantage of opportunity, but there is also amazing serendipity and luck. For me, an incomparable stroke of luck came in the form of a full scholarship to Andover, which allowed me to leave inner city...
by torrenceboone | Sep 15, 2017 | Blog | 0 Comments
This is Torrence Boone’s first blog post on his professional overview website. Come back soon to see more.
