Blog
A Decade of VidCon: From Niche to Mainstream
The first VidCon in July of 2010 welcomed an attendance just shy of 1,500. Fast forward to 2019, and the annual video conference chalked up more than 30,000 attendees. As the online video platforms grow, VidCon’s size and scope increase in tandem. The event attracts...
Coming Full Circle: Google’s Citizen Schools Award
On June 11, 2019, I had the honor of receiving Citizen School’s Trailblazer Award on behalf of the entire Google team at the organization’s WOW!Now breakfast reception. In a way, it feels like coming full circle—my introduction to Citizen Schools occurred eight years...
The Importance of the Cannes Lions Festival and Create with Google
The Cannes Lions International Festival of Creativity is an annual festival that began in 1954. It brings the “creative communications industry together every year at its one-of-kind event in Cannes to learn, network and celebrate.” The awards acknowledge concepts and...
Stonewall Forever Online Monument Launch
Earlier this June we launched Stonewall forever to celebrate Pride Month and the history of LGBTQ+ people fighting for their rights and broader acceptance. For those who are unfamiliar with the history of Stonewall Inn, it is a gay bar located in Greenwich Village in...
Google Announces Launch of New Learning Center
Recently, Google announced the launch of a new learning center located in New York City. The program is called, “Grow with Google,” and it provides workshops on resume building, digital skills training, online marketing, and more for small businesses, teachers, and...
Coming In for a Smooth Landing Page: How Travel Marketers Can Make the Most of Mobile
Travel is an exhilarating experience. It’s fun, exciting—it’s an adventure! It’s also an absolute bear to plan and organize, even for short domestic trips. Booking or planning travel can be so challenging that high-value travelers prioritize a smooth, user-friendly...
Looking at 2018’s Key YouTube Viewing Habits Under the Microscope
In the universe of the Internet, YouTube isn’t just its own planet, but its own solar system. Users around the globe rack up more than a billion hours of watchtime every day, and there’s as many unique niches for them to explore as there are stars in the sky. Some of...
A Winning Playbook for Automated Marketing
As technology has evolved, so too have the shopping habits of the modern customer. With an endless slew of reviews, images and video demonstrations constantly on hand, many of today’s consumers no longer casually graze on a diet of store window offerings and impulse...
How Marketers Can Strike a Chord on Diversity without Sounding Tone-Deaf
As marketing campaigns become increasingly omnipresent and draw ever-larger audiences, marketers have to combat oversaturated channels by ensuring their strategies and products stand apart from the competition. Many companies are adopting more inclusive and diverse...
How Videos in Education Marketing Campaigns Are Taking Students Back to School
With more information made available to consumers via the internet and other marketing channels, consumers have become more research-focused when deciding which product or service to pursue. This approach is also seen in the academic sphere; when it comes to higher...