When it comes to driving business growth, consumer behavior proves among the most crucial elements to consider. As technological advancements provide consumers with easier access to brands and services, companies have to become more proactive in providing better engagement and shopping experiences. Of course, with consumers becoming more accustomed to ease and convenience, the businesses that can provide effective assistance will be the ones seeing growth and revenue. In order to impress, your business has to develop strategies that will allow it to actively engage with consumers and efficiently assist them in their needs.
Collect Effective Data to Anticipate Consumer Needs
With technology at their fingertips, consumers are able to browse multiple channels when searching for the best product. Consumers can complete the entire process online: from researching, to browsing reviews, comparing prices, and finally purchasing. While technology streamlines the process for consumers, it also provides companies with valuable data they can use to establish consumer intent more effectively.
By incorporating marketing machine learning, companies can better collect and interpret consumer data. With the precision of algorithms, companies can analyze their data to determine consumer behaviors and even predict future shopping behaviors and trends. This allows companies the ability to anticipate consumers’ next steps, and effectively deliver on consumers’ expectations and needs.
Develop Audience Insight
Just as data establishes consumer behaviors, it also provides insight to your audience. By looking into consumer behavior, companies are able to better understand who their audience is, and how to make timely connections with the right customers. Understanding and delivering on people’s needs is often the first step toward building brand loyalty.
Maximize Your Mobile Experience
When it comes to the process of buying, almost half (46%) of consumers prefer to use their smartphone. As more consumers opt for mobile brand engagement, it’s crucial your business ensures its mobile experience is seamless. A slow load time for your site or a site that proves difficult to navigate will often deter consumers from further interaction. In fact, if your mobile site provides customers with a negative experience, they will be 62% less likely to purchase from your business in the future.
To make sure your business isn’t causing consumers to abandon their shopping carts or driving them away from future purchases, optimize your mobile experience, paying mind to load time as well as layout and functionality.
For companies looking to maximize engagement, they need to spur purchases. With customers invested in intent, they spend a majority of the purchase process researching products, rather than acting. Companies who fully integrate their local and digital strategy are able to increase their store visits by providing nearby consumers the effective assistance they need when they’re in the location and ready to shop.
In a different scenario, consumers in a rush to purchase—typically around the holidays—will go with the company that offers the most efficient and seamless buying experience. By conducting proper marketing strategies and providing consumers with consistent and quality service, your business can be prepared to close the sale.