As marketing campaigns become increasingly omnipresent and draw ever-larger audiences, marketers have to combat oversaturated channels by ensuring their strategies and products stand apart from the competition. Many companies are adopting more inclusive and diverse...
When it comes to driving business growth, consumer behavior proves among the most crucial elements to consider. As technological advancements provide consumers with easier access to brands and services, companies have to become more proactive in providing better...
Social media has democratized video creation like never before. Expertise is no longer necessary to make great, marketable content. And the internet’s most popular videos feature more than just entertainment. Over 70 percent of viewers ages 18-34 watch videos to pick...
As online businesses rapidly expand at the rate we observe today, it has become clear that products are evolving into tendencies of being exceedingly differentiated. What this means for companies is that they now see an abundance of other companies selling what...
Having a set of standards for viewability does more than protect agencies from paying for unseen impressions. Not sticking to a uniform viewability code can cause marketers to reach inaccurate conclusions about ad effectiveness, which can derail advertising campaigns...
