In the universe of the Internet, YouTube isn’t just its own planet, but its own solar system. Users around the globe rack up more than a billion hours of watchtime every day, and there’s as many unique niches for them to explore as there are stars in the sky. Some of...
Social media has democratized video creation like never before. Expertise is no longer necessary to make great, marketable content. And the internet’s most popular videos feature more than just entertainment. Over 70 percent of viewers ages 18-34 watch videos to pick...
