A Decade of VidCon: From Niche to Mainstream

A Decade of VidCon: From Niche to Mainstream

The first VidCon in July of 2010 welcomed an attendance just shy of 1,500. Fast forward to 2019, and the annual video conference chalked up more than 30,000 attendees. As the online video platforms grow, VidCon’s size and scope increase in tandem. The event attracts...
Looking at 2018’s Key YouTube Viewing Habits Under the Microscope

Looking at 2018’s Key YouTube Viewing Habits Under the Microscope

In the universe of the Internet, YouTube isn’t just its own planet, but its own solar system. Users around the globe rack up more than a billion hours of watchtime every day, and there’s as many unique niches for them to explore as there are stars in the sky. Some of...

Why YouTube is a Brand’s Backstage Pass for Marketing Success

Social media has democratized video creation like never before. Expertise is no longer necessary to make great, marketable content. And the internet’s most popular videos feature more than just entertainment. Over 70 percent of viewers ages 18-34 watch videos to pick...