Travel is an exhilarating experience. It’s fun, exciting—it’s an adventure! It’s also an absolute bear to plan and organize, even for short domestic trips. Booking or planning travel can be so challenging that high-value travelers prioritize a smooth, user-friendly...
As technology has evolved, so too have the shopping habits of the modern customer. With an endless slew of reviews, images and video demonstrations constantly on hand, many of today’s consumers no longer casually graze on a diet of store window offerings and impulse...
As marketing campaigns become increasingly omnipresent and draw ever-larger audiences, marketers have to combat oversaturated channels by ensuring their strategies and products stand apart from the competition. Many companies are adopting more inclusive and diverse...
With more information made available to consumers via the internet and other marketing channels, consumers have become more research-focused when deciding which product or service to pursue. This approach is also seen in the academic sphere; when it comes to higher...
When it comes to driving business growth, consumer behavior proves among the most crucial elements to consider. As technological advancements provide consumers with easier access to brands and services, companies have to become more proactive in providing better...
